Emirates is an airline based in Dubai, United Arab Emirates. The airline is owned by the government of Dubai’s Investment Corporation of Dubai. It is the largest airline in the Middle East, operating nearly 3,400 flights per week from its hub at Dubai International Airport, to more than 142 cities in 78 countries across six continents.
The airline ranks among the top ten carriers worldwide in terms of passenger kilometres, and has become the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried as of 2007. In 2012 the airline was the fourth-largest airline in the world in terms of international passengers carried and scheduled passenger-kilometres flown. The airline was the third-largest in terms of scheduled freight tonne-kilometres flown. The company also operates four of the world’s longest non-stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston.
Emirates has built up a strong brand name as a leader in the aviation industry, particularly in terms of service excellence, and its very rapid growth, coupled with consistent profitability. Emirates has won numerous awards – it was ranked 8th by Air Transport World for “Airline of the Year” in 2012. The award has been given based on recognition of its commitment to safety and operational excellence, customer service trendsetters, financial condition including a 25-year consecutive annual profit. Emirates is rated as a four-star airline by aviation consultancy group Skytrax. The airline was voted Airline of the Year in 2013.
The company employed a total of 38,797 staff at the end of the fiscal year on 31 March 2011. Its parent company, The Emirates Group, employed a total of 49,950 employees of which 10,785 were cabin crew, 2,237 were flight deck crew, 1,904 were in engineering, and 9,084 were listed as other.
The primary focus for Emirates and its employees is to deliver superior customer service. In turn, Emirates provides its employees with benefits such as comprehensive health plans and paid maternity and sick leave. Another strategy employed by Emirates is to use profit sharing and merit pay as part of their competency based approach to performance management.
Emirates introduced a new design in August 2008 for its 16,000 uniformed staff, designed by Simon Jersey plc. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts, more fitted blouses and the return of red leather shoes and handbags. For the onboard uniform, male and female cabin crew wear service waistcoats in place of the previously worn service jackets and tabards. The male flight attendants wear a chocolate brown suit, featuring pinstripes, with a cream shirt and a caramel, honey and red tie. Both male and female Pursers wear this chocolate brown color, but with no red featured.
Emirates operates over 3,000 flights every week across its network of 140 destinations in over 70 countries across six continents from its hub in Dubai. Several new destinations are added each year.
Emirates operates a mixed fleet of Airbus and Boeing wide-body aircraft and is one of the few airlines to operate an all-wide-body aircraft fleet. Emirates is the world’s largest 777 operator. Including the 115 777-9Xs and 35 777-8Xs finalized on July 9 2014, the airline has 208 Boeing 777s pending delivery. The airline also has orders for 140 Airbus A380s and became the second operator of the type after Singapore Airlines. Emirates is an industry bellwether for aircraft purchases, having purchased 200 aircraft in 2013 alone.
The fleet consist of 206 passenger aircraft: Airbus A330/A340, Airbus A380 and Boeing 777 passenger aircraft, as well as Boeing 747-400 and Boeing 777F freighters operated by 4 Emirates SkyCargo. The only narrow body aircraft is an Airbus A319CJ which is operating for the recently launched Emirates Executive charters.
There are 3 types of first class seating; the full suite with doors, flat bed ‘Skycruiser’ seat (without doors) and ‘Sleeper’ seats.
The full suite options comes complete with closing doors to ensure privacy, a mini-bar, a coat rack and storage. They also feature the ICE system on a 23-inch-wide (58 cm) LCD screen. The seat converts into a 2-metre-long (79 in) fully flat bed. Private suites are available on all A380-800, A340-500, Boeing 777-200LR and 3-class Boeing 777-300ER aircraft.
‘Skycruiser’ seating is available on Boeing 777-200ERs and Boeing 777-300s. It features seats that extend to flat beds using integrated passenger seat control, along with the ICE system and a 19-inch-wide (48 cm) screen. First class seats may also include a personal minibar.
‘Sleeper’ seating is available on 3-class A330-200 and A340-300 aircraft. The seats feature a pitch of 1.8 m (72 in) (A330-200) and 2.2 m (86 in) (A340-300) and lie nearly flat.
On its newly delivered A380-800, First class features private suites, two shower-equipped lavatories and spa, and access to the first/business class bar area and lounge. Premium class seating is located on the entire upper deck of A380-800 aircraft.
Business class on Boeing 777-200ERs, Boeing 777-200LRs, Boeing 777-300s and Boeing 777-300ERs feature seats with a 1.5-metre-long (60 in) pitch that recline to 2-metre-long (79 in), angled lie-flat beds. Amenities include massage function, privacy partition, winged headrest with six-way movement, two individual reading lights and an overhead light per seat, in-seat power supply, USB Ports and an RCA socket for laptop connection, over 600 channels of entertainment on ICE, shown on a 17 in-wide (43 cm) TV screen.
The A340-500s have deeply reclining sleeper seats which have a 1.5-metre-long (60 in) pitch and are 46 cm (18 in) wide. All A340-500 aircraft feature the ICE system in all three classes. The Boeing 777-200s have 52-centimetre-wide (20.5 in) seats with a 1.5-metre-long (58 in) pitch. The Boeing 777-200s also feature the ICE system.
On Airbus A330 aircraft and A340-300s, the seats are standard business class recliners and feature a leg rest and seat back screens. These business class seats are smaller than other business class seats in the Emirates fleet as these aircraft are used predominantly on short-medium haul routes.
On Airbus A380-800 aircraft, the seats recline to form a fully flat bed and are equipped with personal mini-bars. Due to the unique staggered layout, half of the business class seats on Emirates A380 are 23 cm (9 in) shorter than the others, at only 1.8 m (70 in) long. Business class passengers also have access to an on-board bar at the rear of the aircraft.
Emirates Economy class offers a 79–81-centimetre-long (31–32 in) seat pitch on Airbus aircraft and 86 cm (34 in) on Boeing aircraft and standard seat width (except on the Boeing 777 fleet). Emirates is one of the few airlines that have ten seats per row on its Boeing 777 fleet. The seat features adjustable headrests, a 600–1000 channel ICE In-Flight-Entertainment and in-seat laptop power-outlets on newer aircraft and laptop recharging facilities in galleys in older aircraft. There is additional recline on A380 Economy class seats.