In an unprecedented move, Qantas has announced the addition of over 60 flights to its schedule, a decision driven by the surge in demand for Taylor Swift’s upcoming Australian tour. The “Fearless” singer’s Eras world tour, set to kick off in Australia on February 16, 2024, has caused a ripple effect in the travel industry, with Qantas adding 11,000 seats to accommodate the influx of Swifties.
The airline’s response to the “Swift surge” has been swift and substantial. Not only has Qantas added new flights, but it has also upgraded some trans-Tasman services from a Boeing 737 to a larger A330 aircraft. This move ensures that all interstate and trans-Tasman fans can be accommodated, making their “wildest dreams come true.”
The impact of Swift’s tour on domestic travel is nothing short of staggering. Last week, domestic travel bookings skyrocketed by a whopping 1500%, coinciding with the release of Swift’s tour tickets. The additional flights, scheduled between February 15 and February 27, 2024, are designed to facilitate travel to Swift’s concerts in Melbourne and Sydney.
The “Swift effect” on Australia’s travel industry is a testament to the singer’s global influence. As fans scramble to secure their seats, Qantas’s swift response ensures that every Swiftie’s dream of seeing their idol perform live can become a reality.